Cision, a producer of media surveillance and allocation products and solutions to the sector of public relations with over 100,000 customers, has purchased Factmata.
Factmata is a business that employs artificial intelligence to assist companies in quickly identifying, perceiving, and describing web content. It provides functional moderation facilities for online systems and product perspectives for brands by leveraging patent-pending expert-driven AI.
Recent News
The monetary conditions of the transaction have not been disclosed. Cision, now privately kept after already being taken off the general populace market in 2019 at a $2.74 billion capitalization, is one of the larger firms in the field of public affairs services, owning brands such as PR Newswire and managerial databases that PR professionals can use to specifically fit their fastballs. It has enlarged beyond interaction and closer into regions such as media marketing over time, and it has made a variety of purchases to support that, such as its $450 million acquirement of Brandwatch in the United Kingdom in 2021.
About Factmata
Factmata was originally established in January 2019 by Andreas Vlachos, Dhruv Ghulati, and Sebastian Riedel. The business’s main offices are in the San Francisco Bay Area, West Coast, and Western US. The company is still in operation, and its most recent round of financing was through equity crowdfunding. The corporation’s lawful title is Factmata Limited, and its type of business entity is for profit. The company focuses on analytics, artificial intelligence, brand marketing, machine learning, news, public relations, SaaS, social media marketing, media marketing, and text analytics.
Their goal is to provide their artificial intelligence (AI) available to everybody who is responsible for reality and to embolden them to supervise and safeguard their own portion of the internet.
Factmata’s Narrative Monitoring
Narrative Monitoring is a combination of social media listening and conventional media tracking. Their innovation can recognise and fully comprehend individual views expressed online, whether it’s a tweet, a Reddit thread, a blog write-up, or a news story. Then they group similar sentiments together just to shape narratives, allowing you to comprehend what is being discussed online about a subject or a product at a glance. There are numerous methods for communicating the same idea, and different individuals may say the exact same thing in various ways and employ different figurative language. They group similar comments into clusters of ideas that develop over time, beginning with the detection.
Calculate and Demonstrate ROI
Analysts spend countless hours, if not days, attempting to determine and accurately measure ROI. This is digitalized with Factmata narrative monitoring. Graphs on the percentage of topics, prominence, viral marketing of narratives, and brand mentions are available.
Monitoring of Brand Threats
Get a high-level overview of the primary narratives endangering your brand, as well as the endorsers shaping the discussion about your goods and sector. Track your progress in enhancing brand recognition and preventing negative narratives containing racism, gender discrimination, and false information over time.
Previous Fundings
Factmata has received $3.6 million in investment over five rounds. Their most recent funding came from an equity crowdfunding round on December 1, 2021. Factmata is backed by nine shareholders. The most subsequent shareholders are Bay Wharf Capital and Sunil Paul.
Conclusion
Cision, a producer of media surveillance and allocation products and solutions to the sector of public relations with over 100,000 customers, has purchased Factmata. Factmata is a business that employs artificial intelligence to assist companies in quickly identifying, perceiving, and describing web content.
FAQs
Ans. Factmata is a business that employs artificial intelligence to assist companies in quickly identifying, perceiving, and describing web content.
Ans. It provides functional moderation facilities for online systems and product perspectives for brands by leveraging patent-pending expert-driven AI.
Ans. Factmata was originally established in January 2019 by Andreas Vlachos, Dhruv Ghulati, and Sebastian Riedel.
Ans. The company focuses on analytics, artificial intelligence, brand marketing, machine learning, news, public relations, SaaS, social media marketing, media marketing, and text analytics.
Ans. Factmata has received $3.6 million in investment over five rounds.
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